BBC vs BBC, a battle brewing in Bombay high court

Written By kom nampultig on Jumat, 10 April 2015 | 22.23

MUMBAI: The world famous acronym BBC is caught in a legal tangle in Mumbai. But, its not about the British Broadcasting Corporation. Borivali Biryani Centre (BBC), a popular eatery in the Mumbai, has moved the Bombay high court against a five star hotel chain Marriott International Inc and Marriot Hotels India Pvt Ltd which runs the J W Marriott in Mumbai for an alleged trademark violation.

The Biryani outlet which sees brisk sales all day long in a north-western suburb says its intellectual property rights are being violated by Bombay Baking Company at JW Marriott, Juhu. Both serve delicious but barely comparable cuisines. The bakery has Blueberry muffins and its BBC's granola on offer while the BBC which serves piping hot murg dum or paneerwali biryani as well as Paya soup and a host of other Indian delights. But the Biryani Centre has sought damages from Marriott for using its popular acronym, which it says has been in existence, prior in time for over a decade. The Biryani centre has alleged that the Bakery has stolen, not its aroma, but its acronym.

The battle initiated by the Biryani centre is pending in the HC and it recently moved the court for interim relief.

There appear to be more shades of BBC in the city though. Malls in Mumbai have another BBC, the British Brewing Company or the BB Company, a local destination for English pub-style fun, food relaxation and refreshment frequented by yuppy few. And fewer know that BBC was the acronym, as pasted even on the notice board of a special trial court, for the March 12, 1993 serial blasts--Bombay Blasts Case.

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