The BJP has also decided to expand its base by publicizing the work done by the Narendra Modi government and by projecting Modi's image ahead of the elections, sources said. The party feels Modi's popularity is high in Maharashtra and will help the party to get the support of middle-class voters especially in urban pockets that have traditionally sided with the Sena.
BJP state chief Devendra Fadnavis had told TOI in an interview that Modi will address 10-12 rallies in the state.
The BJP counts among its strongholds the regions of northern Maharashtra, Vidarbha and western Maharashtra, which together account for about 170 assembly seats. The party feels it will work hard in Mumbai, Thane, the Konkan belt and Marathwada to increase its numbers in the assembly from the 46 seats it won in 2009. Sources said the party's cadre had to hold itself back in areas such as the Konkan, where the Sena had a strong presence. Now they are free to expand the party there.
The BJP also wants to send out a strong message that it was not willing to dump the smaller allies. It wants to retain a rainbow coalition of caste-based groups and show that it is taking the 'maha yuti' ahead on its own, sources said.
At the same time, Fadnavis's statement that the party will not criticize the Sena during the campaign indicates the BJP does not want to rule out post-poll possibilities, sources said.
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