Anita Dongre showcases 'India Modern' at Lakme Fashion Week Winter Festive 2014 in Mumbai

Written By Unknown on Minggu, 24 Agustus 2014 | 22.23

Indian heritage was interpreted in a modern context by designer Anita Dongre, who showcased her latest collection at the Lakme Fashion Week Winter Festive 2014 in Mumbai.

Presented by Taj Mahal A Flavour of Darjeeling, the collection, called `India Modern', was replete with beautiful Indian craft. The brand, which has long been a symbol of perfection, passion and unmatched finesse, has always associated with master craftsmen who display these traits and are icons of excellence in their respective fields. It has always also associated itself with classical music, which is why it was no surprise to see sitar maestro Niladri Kumar, who is also the brand ambassador of Taj Mahal A Flavour of Darjeeling, playing live at the show. Inspired by the brand, he had composed a special raag called "Raag Darjeeling" and the models walked to the notes of this raag during Anita's show.


Said Geetu Verma (executive director foods and refreshments, HUL), "Taj Mahal - A Flavour of Darjeeling is our best ever tea and captures the flavour of Darjeeling without compromising on the strength of the tea." Added Anita, "It is heritage yet contemporary and is a connoisseur's choice, which is why I am associated with the brand."

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