MUMBAI: The Public Health Foundation of India (PHFI) and pharma company Eli Lilly have launched 'Uday', a five-year programme to fight the rising burden of non-communicable diseases (NCD), with an initial focus on improving outcomes for people with diabetes and high blood pressure.
'Uday' is funded by an unrestricted educational grant to PHFI under Eli Lilly's $30- million global initiative to tackle non-communicable diseases in four countries including India. The primary partners for 'Uday' in India are the Public Health Foundation, Population Services International (PSI) and Project HOPE.
Based on the unique research, report and advocate framework, the programme aims to demonstrate cost-effective scalable approaches for effective diabetes and high blood pressure management. Through this approach, the programme will focus on sharing results with key stakeholders, including government and the global health community to encourage adoption of the best solutions.
In the first phase, the project will be implemented in Vizag (Andhra Pradesh) and Sonepat (Haryana), with an intent to strengthen the diabetes and high blood pressure care capabilities in terms of prevention, detection and effective management.
Prof K Srinath Reddy, president PHFI said "Diabetes and its complications represent a rapidly expanding public health concern that is expected to affect 552 million people by 2030 with devastating health and economic consequences. Diabetes is no longer a disease of the rich. It affects a large number of lower middle class individuals and the poor. Diabetes over a long term affects all organs of the body and is linked to heart attacks, stroke, some cancers and several infections."
Melt Van Der Spuy, MD Eli Lilly India said, "Today, non-communicable diseases are a major health challenge for India and there is a pressing need to address its rising burden".
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